GRAPHIC IDENTITY | XLIII José Marsal Caballero Awards The Graphic Identity of the 43rd José Marsal Caballero Awards Event Context Last Thursday, November 21st, Denia, Alicante, hosted

MASORANGE | Merger of Corporate Identities MásMóvil and Orange join forces to lead the telecommunications market. MASORANGE is born. The New Corporate Identity The new identity proposes a combination

Decathlon | Rebranding with a new logo. The new image reflects a modern and vibrant aesthetic, in line with current times and market trends. They are also implementing structural changes.

Sensory Design through the senses. Project – Exhibition on the relationship between the senses and design. “We are all instruments endowed with feeling and memory. Our senses are

Mobile First | Technological Innovation in Brands CRUZCAMPO – MOBILE FIRST Brand Communication Analysis, User Journey and App Proposal First of all, for a

Brand Environment of an Industrial Park in Cambridge, UK Title: Industrial Park Warehouses Author: Marco Pontes Year: 2021 CONTEXT I will analyze the brand environment of a small industrial park

Verbal Identity Project: "Brands are people who talk to other people, coexist, and interact with them reciprocally." Brands are not constituted solely by an identity.

Brands, Identities and Counterculture OBJECTIVE OF THIS ARTICLE In this article I will analyze brands and identities that have had an impact on my life, from a theoretical perspective

Brands, Identities and Counterculture BRANDS – OBJECTIVE OF THIS ARTICLE In this article, I will analyse brands that have impacted my life, from the theoretical approach of iconicity, identity, consumption,

Brand History: Under Armour (5/5) CONTENTS – UNDER ARMOUR We will travel through the history of the five brands under analysis from their beginnings to the present day.

Brand History: Kelme (4/5) CONTENTS – KELME Kelme. We will travel through the history of the five brands under analysis from their beginnings to the present day.

Brand History: Nike (3/5) CONTENTS – NIKE We will travel through the history of the five brands under analysis, from their beginnings to the present day. From

History of the brands: Adidas (2/5) ART CONTENT – ADIDAS We will travel through the history of the five brands under analysis from their beginnings to the present day.

Brand History: Reebok (1/5) CONTENTS Reebok. We will travel through the history of the five brands under analysis from their beginnings to the present day. From the

Desigual, from rebel to caregiver CONTEXT – DESIGUAL On this occasion I am doing an exercise in radical archetype change for the Desigual brand, which is expressed with an archetype

DOVE in Depth: An Analysis of the Dove Personal Care Brand. A leading multinational in its sector with over 65 years of history. Objective: To analyze the

Zero Waste Path™: Creating a Sustainable Culture Zero Waste Path is a small company dedicated to producing sustainable personal care products, located in Cambridge, England. The beginning Bianca Mularoni and

The impact of brands in the home during the lockdown The impact of the brands Nowadays what is ruling the market is the adjustment to the new digital age and