CONTACTA

ABOUT ME

* Branding & Graphic Design Specialist

Marco
Pontes

Hello! I’m Marco Pontes, Branding Specialist and a design enthusiast with over 10 years of experience. Throughout my career, I have collaborated with a variety of brands, combining creativity and strategy to achieve effective results.

Background and journey

My father has been a builder all his life, and I was fascinated by everything he created. As a child, he sparked my interest in making things. LEGO pieces captivated me, offering endless possibilities to create and build anything. I knew it then — I had to become a designer, a creator, or a creative thinker.

I studied Product Design at the University of Málaga, Spain.During this time, I developed several projects, including an eco-friendly LED lamp, a recycling container, and an industrial parallel lathe — from concept development, including 3D rendering and animation, through to the final product presentation.

Following this stage, driven by my strong interest in brands and logos, I continued refining my skills as a graphic and brand designer. In 2022, I completed my Master’s degree in Branding at the University of Barcelona.It was two demanding years balancing full-time work and study — but it was absolutely worth it!.

Marco Pontes Branding

MISSION

My mission is to provide bold, creative solutions for brands struggling with positioning and recognition in their sector. I aim to create and support brands in achieving their goals, while generating business growth and contributing to the transition towards a more sustainable economy, society, and planet.

VISION

My long-term purpose is to develop and contribute to the creation of more human-centred brands. Moving towards a more sustainable, fair, and emotionally driven future. Building stronger, more human and trust-based relationships between brands and consumers.

VALUES

Sustainability
Throughout the design process, I consider the potential environmental impact of each project — from design composition dimensions to printing materials and inks.

Honesty
A client relationship built on trust and transparency throughout the entire process.

Creativity
Innovation driven by research, aiming to create synergies and build connections that bring new ideas to life.

Proactivity
A strong ability to respond to complex design challenges. Thinking outside the box at all times to exceed client expectations.

Enthusiasm
Marco Pontes is all about dedication and passion for the design world and everything it entails. I will never take on a project that isn’t inspiring and challenging, with the goal of helping both the client and the designer grow.

TOOLS

logo icono illustrator

Adobe Illustrator

Creation of elements, content, graphics, and illustrations

logo icono photoshop

Adobe Photoshop

Retouching, graphic design, photography, and artwork preparation

logo icono indesign

Adobe InDesign

Layout, design, and creation of pages and presentations

logo icono after effects

Adobe AE

Video editing, motion graphics, and visual effects

logo icono figma

Figma

Vector graphics editing, prototyping, and web design

logo icono elementor

Elementor

Website design and development

logo icono wordpress

WordPress

Content management, website creation, and development

Logotipo de Canva con tipografía blanca sobre un fondo cuadrado con degradado de turquesa a púrpura.

Canva

Edición y creación de contenidos para redes sociales

CUSTOM WORK

I develop strategic visual identities through a structured process that combines research, creativity, and validation. Each phase is designed to build cohesive, distinctive brands that are ready to compete in their market.

How do I work?

01. Discovery and Research

I analyze the brand's context, its market, and its target audience to establish a solid strategic foundation.

  • Client Interview
  • Competitors Analysis
  • Audience research

 

02. Setting Goals

I set clear objectives and develop the brand strategy that will guide the entire visual project.

  • Setting Goals
  • Brand positioning
  • Creative Strategy

 

03. Creation of a visual identity

I design the visual elements that represent the brand, ensuring consistency, distinctiveness, and personality.

  • Logo Design
  • Color and typography selection
  • Graphical system development

 

04. Applications and Testing

I apply the brand identity across various platforms and test its functionality in real-world environments.

  • Media Applications
  • Mockups and prototypes
  • Usability testing

 

05. Evaluation and Adaptation

I measure the performance of the visual identity and make adjustments to optimize its long-term impact.

  • Analysis of Results
  • Continuous optimization
  • Strategic adaptation

Do you have something interesting in mind? Contact me!

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