LABORATORY

GRAPHIC IDENTITY | XLIII José Marsal Caballero Awards
GRAPHIC IDENTITY - XLIII José Marsal Caballero Awards // Event Background On Thursday, November 21, 2024, Denia, Alicante, hosted the 43rd José Marsal Caballero Awards, organized by Denia

MASORANGE | Merger of Corporate Identities
MASORANGE: A Merger of Corporate Identities MásMóvil and Orange are joining forces to lead the telecommunications market. Their new corporate identity is born: MASORANGE. The New Corporate Identity The new identity

Decathlon | Rebranding
DECATHLON Rebranding with a New Isotype The new brand identity reflects a modern and vibrant aesthetic, in line with current times and market trends. They are also implementing changes to the brand architecture.

Sensory Design
SENSORY DESIGN: Through the Senses Project – An exhibition exploring the relationship between the senses and design. “We are all instruments endowed with feeling and memory. Our senses are

Mobile First | Technological innovation in brands
MOBILE FIRST: Technological Innovation at CRUZCAMPO – MOBILE FIRST Analysis of Brand Communication, User Journey, and App Proposal First of all, for a

Brand Environment of an Industrial Park in Cambridge, UK
Brand Environment of an Industrial Park in Cambridge, UK Title: Industrial Park Warehouses Author: Marco Pontes Year: 2021 Context I will analyze the brand environment of a small industrial park

Verbal Identity Project
Verbal Identity Project: "Brands are people who talk to other people, coexist, and interact with them reciprocally." Brands are not constituted solely by an identity.

Brands, Identities and Counterculture
Marcas,Identidades y Contracultura OBJETIVO DE ESTE ARTÍCULO En este artículo realizaré un análisis de marcas e identidades que han tenido un impacto en mi vida, desde el enfoque teórico de

Brand History: Under Armour (5/5)
Brand History: Under Armour (5/5) CONTENTS – UNDER ARMOUR We will travel through the history of the five brands under analysis from their beginnings to the present day.

Brand History: Kelme (4/5)
Brand History: Kelme (4/5) CONTENTS – KELME Kelme. We will travel through the history of the five brands under analysis from their beginnings to the present day.

History of the brands: Nike (3/5)
Brand History: Nike (3/5) CONTENTS – NIKE We will travel through the history of the five brands under analysis, from their beginnings to the present day. From

History of the brands: Adidas (2/5)
Historia de la marcas: Adidas (2/5) CONTENIDO – ADIDAS Viajaremos a lo largo de la historia de las cinco marcas objeto de análisis desde sus inicios hasta la actualidad. Desde

Brand History: Reebok (1/5)
Historia de la marcas: Reebok (1/5) INTRODUCCIÓN La identidad corporativa hoy día es cada vez más aclamada. El mundo de la publicidad y el marketing nunca podrá ser algo estático,

Desigual, from rebel to caregiver
Desigual, from rebel to caregiver CONTEXT – DESIGUAL On this occasion I am doing an exercise in radical archetype change for the Desigual brand, which is expressed with an archetype

DOVE in depth
DOVE en profundidad Análisis de marca – DOVE Productos de cuidado personal Dove. Una multinacional líder en su sector con más de 65 años de historia. Objetivo de este artículo:

Zero Waste Path™: Creating a Sustainable Culture
Zero Waste Path™: Creating a Sustainable Culture Zero Waste Path is a small company dedicated to producing sustainable personal care products, located in Cambridge, England. The beginning Bianca Mularoni and

The impact of brands in the home during the lockdown
Brand impact at home during lockdown The impact of the brands Nowadays what is ruling the market is the adjustment to the new digital age and the required time