CORPORATE IDENTITY DESIGN

Corporate Identity: What it is and how it benefits your brand?

What is it?

The corporate or visual identity is the graphic representation of a brand’s essence. It includes elements such as the logo, colors, typography, and other visual elements that work together to convey the company’s personality and values. This visual consistency strengthens brand recognition, builds trust, and helps differentiate it in a competitive market. In short, visual identity is the unique and distinctive image that defines a brand.

How does it benefit my brand?

The creation of a brand corporate identity offers countless benefits for your brand. First, it provides coherence and consistency across all visual aspects, generating instant recognition from your clients. This establishes an emotional connection, strengthening brand loyalty.

Additionally, a well-designed corporate visual identity bien diseñada communicates effectively the values, mission, and personality of your company, creating a positive impression in the market. This not only attracts new clients but also consolidates the relationship with existing ones.

Differentiation is key in a saturated market, and a unique corporate identity helps you stand out from the competition. By building a memorable image, you increase visibility and brand recall, which translates into sustainable long-term growth. In short, investing in a well-crafted visual identity is a smart strategy to strengthen the presence and positive impact of your brand in the market.

Components of Corporate Identity

The well-designed corporate visual identity of a brand consists of various elements that work together to create a coherent and distinctive image. These components include:

Logo: It is the unique graphic representation of the brand. It may consist of a symbol, stylized text, or a combination of both.
Colors: The color palette chosen for the brand. Colors not only add aesthetics but also evoke emotions and contribute to visual consistency.
Typography: The choice of fonts or text styles to be used across all brand materials. This helps maintain consistency in written communication.
Additional graphic elements: May include patterns, illustrations, photographs, or any other distinctive visual element consistently used in brand materials.
Visual style: Defines the overall aesthetics of the brand, including how images are presented, the tone of photography, illustration style, and other visual aspects.
Slogan or tagline: A brief phrase that encapsulates the essence or purpose of the brand. Often used alongside the logo to reinforce the brand message.
Stationery and brand materials: Includes elements such as business cards, letterheads, folders, among others, that follow the visual identity to create a coherent image across all brand communication.
Style guide / Brand book: A document that establishes guidelines and rules for the correct use of visual identity elements. It helps maintain consistency over time and as the brand grows.

The careful and consistent combination of these components contributes to building a strong visual identity and memorable for a brand.

599€ VAT Included

Briefing
Data observation
Research and reference search
Definition and formalization of the creative idea
Logo 2 proposals
Definition of color palette
Definition of typographic style
Brand graphic applications
Files: JPG, PNG, PDF
Delivery: Style Guide
2 Revisions
Duration: 3 weeks

999€ VAT Included

Briefing
Data observation
Research and reference search
Definition and formalization of the creative idea
Logo 2 proposals
Definition of color palette
Definition of typographic style
Brand graphic applications
Files: JPG, PNG, PDF, SVG
Delivery: Style Guide
Unlimited Revisions
Duration: 4 weeks