BRAND STRATEGY DESIGN
Let's create a consistent plan for your brand, product, or service.
Brand Strategy: What is it and how can it help you?
What is it?
It's essentially the master plan a company follows to build and manage how others perceive it. It's like the company's personality and how it wants to be seen by its customers and the general public.
How can a Brand Strategy help you?
A well-executed strategy can have a significant and positive impact on your brand. Key points in strategy execution:
Differentiation:
A solid strategy helps you stand out from the competition. Define what makes you unique and highlight those aspects, making it easier for customers to identify you and choose you over other options.Perception of Value:
An effective branding strategy communicates the value of your products or services. If consumers perceive that they receive superior value by choosing your brand, they are more likely to develop loyalty and recommend your company to others.Trust and Credibility:
Building a strong brand involves establishing consumer trust. A consistent and authentic strategy contributes to your brand's credibility, as customers know what to expect and trust in the quality and consistency of your products or services.Customer Loyalty:
A successful brand strategy creates emotional connections with customers. When consumers identify with your brand's values and personality, they are more likely to become loyal over time, choosing your products or services again and again.Premium Price:
A strong brand can allow you to charge a premium price for your products or services. Customers are willing to pay more for a brand they trust and perceive as superior in quality or prestige.Talent Attraction:
A good brand reputation not only attracts customers, but also talent. People will want to work for a company with a positive image and a well-defined corporate culture.Market Expansion:
A strong brand strategy can facilitate expansion into new markets. If your brand already has recognition and a good reputation, it will be easier to introduce new products or services in related areas.Resilience in the Face of Crisis:
When facing challenges or crises, a consistent brand strategy can act as a valuable asset. A strong brand can help maintain customer trust even in difficult times.Effective Communication:
The brand strategy establishes the foundation for the communication with your customers. Define the tone, style, and messaging, ensuring that all customer interactions are aligned and reinforce the brand image.Facilitates Innovation:
A well-defined brand strategy provides clear guidance for innovation. It helps determine which new products or services are consistent with the brand identity and will resonate with existing and potential customers.
In summary, an effective brand strategy not only impacts the external perception of your company, but also influences the internal culture, decision-making, and long-term success of your brand in the market.
What does the Brand Strategy include?
The key points we will address in your brand strategy are the following:
- We will identify your target audience.
- Brand values: what value does your brand bring to customers?
- Brand promise: what it means to customers.
- Brand positioning: where you fit into the market.
- Research and analysis of the competition.
- Brand mission: objectives
- Brand story: the "why" of your mission, "how", "vision", "who".
- Tone of voice: how you communicate and the language you use
- Brand pillars: values, personality and manifesto.
- The elevator speech: a 30-second explanation of your brand and what it's about.
* All of this will be included in an organized document that you can consult whenever necessary.
BRAND STRATEGY
Includes Document
350€
VAT Included
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What, how, who, why
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Mission, Vision, Objective
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Brand Architecture
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Principles and Values
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Personality and Archetypes
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Delivery: Document
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Unlimited revisions
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Duration: 2 week
Hire
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