"Brands are people who talk to other people, live together and interact with them reciprocally."

Brands are not made up of just one corporate identity, also speak, express themselves, communicate, and have personality and voice when relating to their target audience.

Introduction

Verbal identity offers us the possibility of conveying messages appropriately, in accordance with the brand's values ​​and personality, to build the perception we want the public to have and associate with it. Ultimately, it's about how we should express ourselves.

Aventura is an emotional and active brand. We are a brand committed to sustainable development and people. It's not static, nor does it settle for creating empty messages that reach no one. We seek people's commitment to responsibility and a healthy lifestyle.

Naming

It is one of the pillars of verbal identity. It is the unchanging name of the brand and the first verbal element that interacts with the user.

Construction

To help you get to know the brand and its origin better, we will give a brief explanation of how it came about and what it means. Aventura born after a research and analysis of various proposals at the technical, phonetic, and morphological levels. Some names were discarded due to their difficulty of pronunciation, confusion, or double meanings. The goal was to highlight the spirit and personality of the brand through a name that conveys emotion, freedom, freshness, and ecology.

Phonetically Aventura is a legible name, with rhythm and a youthful, modern feel. It evokes mountains, rivers, the sea, and water itself. On the other hand, it distances you from the city and its pollution, noise, technology, stress, and so on. Therefore, it's associated with a healthy lifestyle and sustainable thinking. It's a name that could stand the test of time without becoming outdated and stand out from other overly specific brands with limited semantics.

Culture

Principles and Values

• Solidarity: Solidarity and respect for people and the environment are in our DNA. We are a group of people working for other people. We believe in human beings as essential parts connected to a whole, not as tools for exchange. We promote sustainability selflessly, without seeking any profit in the end.
• Commitment: We want to show at all times that we are committed to making this a better and higher quality world, by opting for 100% sustainable and recyclable products, and at the same time conveying this to consumers.
• Quality: Our product is water from the Pyrenees, an iconic mountain range in northeastern Spain. It is an excellent quality mineral water with very good results in residual residue tests. The packaging is made entirely of paper, and soy-based ink and compostable adhesives are used for labeling.
• Innovation: We employ the most environmentally friendly procedures and methods in the industry. Through research and development of new sustainable approaches, we obtain the best products for our consumers.
• Transparency: We don't hesitate to speak clearly and show how we do things. We believe that life is about sharing. We are open to opinions, criticism, and value judgments.

Personality

Key to verbal identity. Brand style, how we express ourselves, in what tone and what voice we use.

Aventura is intrepid, adventurous and modern. Communication with the user should convey a pleasant, pure, and transparent feeling. It should give a sense of well-being and comfort. An adventurous and challenging tone will be used. Our goal is to stimulate the consumer by provoking a reaction through provocative messages that spark their interest and thus influence their behavior.

Voice

That's the way Aventuratalks, is the visible part of the personality.

• Personality: Intrepid and healthy.
• Differentiation: Aventura is not afraid to challenge herself to achieve her goals. The global problem of sustainability is neither easy nor quick to solve, which is why we use an active, modern voice that encourages public response.
• Emotional response with users:• What is she like? She has an extroverted, emotional, and adventurous personality. • How does she relate to others? She relates to others as a wise and motivating person who is always there for you. • How does she speak? She speaks in a medium-high, energetic tone. Therefore Aventura must have a voice that is both persuasive and passionate, demonstrating commitment. We want it to project authority without being intimidating, and to also convey energy that inspires engagement with the brand's core message.

Tone

How does she sound? Aventura, with what point of formality. How we want to say what we want to say.

Personality, values, and attributes all directly influence a brand's tone. Depending on where, when, and to whom the brand communicates, the tone will vary.

Sound Elements

Voice

Based on our verbal system, and the brand values ​​such as solidarity, commitment, quality, innovation and transparency, Aventura employs a formal and simple language, formal because it wants to convey credibility in its messages and make communication a rigorous and simple means to reach a greater number of consumers effectively.

Capturing the attention of our audience is vital for our brand's success in the media. Therefore, we need proper voice delivery to ensure our message is received; otherwise, we'll quickly lose our audience's interest. Working on and understanding the brand's voice will be crucial to being credible and persuading the public.

Brand soundtype

The sonotype or audiologo is a brief and concise sound representation of the brand.

The aim is to project the emotional side of the brand to create a closer bond with the public. The importance of our brand acquiring a certain sonic quality stems from associative conditioning and the effect of exposure. The associative conditioningexplains the power that the sound or melody of our brand can have, relating it to different emotional states in our lives. Regarding the exposure effect, it is claimed that with the repetitive use of a sound we achieve a high degree of familiarity with the brand or product, thus having more opportunities for the sound to be associated with, or better yet, to identify the brand.

Message

Brand Aventura uses his name for all his products, that is, it uses a monolithic architectural model. Her verbal universe uses a modern, brave, and familiar voice.

The strategy is to spark interest in sustainable products and the environment among our audience. The messages of Aventura say that recycling and taking care of the planet doesn't have to be a boring and pointless task. In fact, it can be fun, and if you put your mind to it, it can be a challenge.

Achieving goals such as reducing X volume of CO2 emissions or breaking records of X tons of recycled plastic per year motivates the consumer and encourages them to keep track of the information.

Sustainability

We believe in the power of people to change the world. Raising awareness about the use of recycled products is not easy in the short term. It should also be noted that some companies have poor practices when it comes to using recycled materials. Greenwashing, try to disguise their products with a layer of copywriting and visuals that appear eco-friendly, all in a deceptive way. You must always keep in mind that Aventura exists for and because of sustainability and the greatest possible participation of all people in it.

Commitment

Committing to the environment and people's health is not optional. Aventura has a committed to both our consumers and the environment, so the two go hand in hand. We must learn to live in harmony with nature so that it allows us to live in it. We also establish a minimum level of quality and standards throughout the manufacturing process and in the final product. If any process or product fails to meet minimum safety and health standards, we discard it.

Innovation

It's important to keep in mind the constant technological changes. Our brand is in constant movement trying to achieve optimal and highest quality products for people, through research, analysis, and the development of new techniques that yield excellent results. Innovation is vital for the constant development of new techniques and processes that can significantly reduce any type of harmful agent to nature.

Quality

Our product is water from the Pyrenees, an iconic mountain range in northeastern Spain. It is a excellent quality mineral water with very good results in residual residue tests. All products of Aventura are made strictly with fully recycled materials.

Tagline: «We are nature»

The tagline consists of a permanent phrase that aims to define the essence of the brand. Aventura includes a descriptive tagline, as it is an informative and attributive phrase. It clearly defines the global brand message alluding to values ​​such as environmental awareness, transparency, and quality. It's original and memorable, evoking the purity and freshness of water. Its simple two-word composition makes it easy to recall. This tagline allows us to highlight the brand's key characteristic or benefit: that it's a product sourced from exceptionally pure springs located in the Pyrenees Mountains.

Claim: «¿Do you dare to recycle?»

The claim refers to a phrase created for an advertising campaign in order to to promote a product or service temporarily. To promote a product or service temporarily. The claim we have used in our case is of the type evocative, intended to arouse and provoke the consumer's interest by making them think and capturing their attention. On an emotional level, this can be very effective, since by grabbing attention in the form of a challenge, it allows you to connect with and interact with the audience. The aim here is to highlight one of the brand's main attributes: products made with 100% recyclable materials. It's a good way to differentiate themselves and stand out from the competition.

Brand verbal style (lexicon)

The Verbal Identity of the brand Aventura (Pyrenees water) is a crucial element for establishing a unique and lasting connection with consumers. By defining a distinctive voice and message that reflect the purity and beauty of the mountainous region from which it originates, the brand not only communicates its commitment to the product qualitybut also its deep roots in the natural heritage of the Pyrenees. In doing so, a solid and authentic identity is forged that not only reflects the brand's place of origin but also resonates with the aspirations and values ​​of its consumers, thus establishing a lasting emotional bond between the brand and those who seek to experience the essence of the Pyrenees through every sip.