PACKAGING DESIGN
Packaging: What is it and how can it boost your product sales?
What is it?
The packaging is the design of product containers. It involves creating and developing the visual appearance and external structure of product packaging. This design is essential for attracting consumers' attention, communicating your brand identity, and highlighting the product's key features.
How can a unique packaging design boost your product's sales?
Good design can be a powerful tool to boost your product sales. Several aspects need to be considered:
Visual Appeal:
- Attractive and visually appealing packaging is crucial. Vibrant colors, eye-catching graphics, and an engaging design can capture the consumer's attention at the point of sale.
Differentiation and Originality:
- It needs to stand out from the competition. Originality and differentiation can generate interest and curiosity among consumers.
Brand Value Transfer:
- We need to ensure that the design reflects your brand's values and personality. This can strengthen the emotional connection with consumers.
Clear Communication:
- The information provided should be clear and easy to understand. Highlight the product's benefits and provide any relevant information that could influence the final purchase decision.
Highlight Special Features:
- If your product has unique features or specific advantages, we will make sure that these are clearly highlighted.
- If your product has unique features or specific advantages, we will make sure that these are clearly highlighted.
Sustainability and Responsibility:
- If your brand has a sustainable or socially responsible approach, we will clearly communicate this on the packaging. Many consumers value brands that adopt sustainable practices.
- Positive experience.
Positive experience. What does Packaging Design include?
Briefing
- Meeting to understand your needs and develop the design idea.
Design development:
- 2 design proposals.
- Reviews to implement possible modifications.
Design application:
- Final artwork applied to different formats and to the product in question.
- Final artwork applied to different formats and to the product in question.
Files Delivery:
- Preparation and delivery of JPEG and PNG files for pre-printing.
- Preparation and delivery of JPEG and PNG files for pre-printing.
If you have any questions, feel free to email me. here!.
SOME WORKS
Charlotte Tilbury – Cosmetics / Sustainable Packaging
Teal – Tea / Sustainable packaging