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VERBAL IDENTITY DESIGN

Verbal Identity: What is it and how does it affect your brand?

What is it?

The Verbal Identity of a brand encompasses a set of written components and guidelines for verbal expression that describe it, give it meaning, and confer distinctive characteristics.

It offers us the possibility to convey messages appropriately in line with the brand’s values and personality, in order to build a perception that we want the public to perceive and associate with it.

How does it affect your brand?

– Market Differentiation

A unique yet distinctive verbal identity helps the brand stand out from the competition, creating a memorable image that resonates with consumers.

– Emotional Connection with Consumers

The careful choice of words and tone helps establish an emotional connection with customers, creating a more personal and meaningful experience.

– Consistency in Communication

Verbal identity provides a coherent framework for communication, ensuring that the brand message remains consistent across all channels and touchpoints.

– Clarity of Message and Values

It clearly defines and communicates the brand’s values and messages, facilitating consumer understanding and strengthening the company’s image.

– Memorability and Recognition

A unique verbal identity contributes to brand recognition. Specific words and communication style can become etched in consumers' minds.

– Generates Trust and Credibility

Alignment with brand values ​​contributes to building trust and credibility. Consumers trust brands that communicate clearly and consistently.

Elements of Verbal Identity

The verbal identity of a brand refers to how the brand presents itself and communicates through language. This is crucial for establishing an emotional connection with your users/consumers, but conveying your brand's values ​​and personality is equally important. Some of the key elements that make up a brand's verbal identity are:

  1. Tone of voice
    • Define how your brand expresses itself. It can be friendly, formal, humorous, authoritarian, etc. The tone of voice should be consistent across all consumer touchpoints.
  2. Brand personality:
    • Define the personality traits your brand wants to project. It could be adventurous, sophisticated, approachable, and so on. The choice of words, phrases, and writing style all contribute to building this personality.
  3. Key message:
    • Identify the core messages your brand wants to communicate. These messages should be clear, memorable, and aligned with the brand's values.
  4. Brand values:
    • The core values ​​you want to convey. The language used should reflect these values ​​and create an emotional connection with the target audience.
  5. Brand attributes:
    • Specific characteristics you want to associate with your identity. These attributes can include innovation, reliability, quality, etc.
  6. Slang and specific vocabulary:
    • Some brands develop unique terms or phrases that become part of their verbal identity. This can help differentiate the brand and create a stronger connection with consumers.
  7. Adaptability and consistency:
    • It must be adaptable to different platforms and contexts, but at the same time maintain consistency in its message and tone across all interactions.
  8. Brand history:
    • The narrative surrounding the brand. Telling your brand's story through language can help you build a deeper connection with your consumers.

 

Building and effectively managing a verbal identity requires a strategic and coherent approach to ensure that the brand communicates consistently and effectively over time.

Would you like us to work on your brand's verbal identity? Write to me. here!

VERBAL IDENTITY

Includes MANUAL
199€ VAT Included
  • Naming
  • Culture
  • Voice
  • Verbal tone
  • Messages
  • Storytelling
  • Verbal style
  • Practical examples
  • Delivery: Manual
  • Unlimited revisions
  • Duration: 1 week
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