{"id":4164,"date":"2025-01-12T09:30:41","date_gmt":"2025-01-12T08:30:41","guid":{"rendered":"https:\/\/marcopontes.es\/masorange-copy\/"},"modified":"2026-04-22T11:41:51","modified_gmt":"2026-04-22T09:41:51","slug":"identidad-grafica-premios-jose-marsal-caballero","status":"publish","type":"post","link":"https:\/\/marcopontes.es\/es\/identidad-grafica-premios-jose-marsal-caballero\/","title":{"rendered":"IDENTIDAD GR\u00c1FICA | XLIII Premios Jos\u00e9 Marsal Caballero"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4164\" class=\"elementor elementor-4164\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91130af e-flex e-con-boxed e-con e-parent\" data-id=\"91130af\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c33d96d e-flex e-con-boxed e-con e-child\" data-id=\"c33d96d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390d6d6 elementor-widget elementor-widget-heading\" data-id=\"390d6d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">IDENTIDAD GR\u00c1FICA <br>XLIII Premios Jos\u00e9 Marsal Caballero <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ed5e7 e-flex e-con-boxed e-con e-parent\" data-id=\"99ed5e7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed94a8 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3ed94a8\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85b4cae elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/author\/marco87granada\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Marco-Pontes-2-150x150.png\" alt=\"Marco Pontes\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarco Pontes\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0998f66 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/2025\/01\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t12, Ene, 2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7afef2 e-flex e-con-boxed e-con e-parent\" data-id=\"d7afef2\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a916023 e-flex e-con-boxed e-con e-child\" data-id=\"a916023\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cccf05 elementor-widget elementor-widget-image\" data-id=\"0cccf05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1357\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-2048x1357.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4167\" alt=\"gala d\u00e9nia fm\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-2048x1357.webp 2048w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-300x199.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-1024x678.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-768x509.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Portada-gala-premios-43-jmc-1536x1018.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03dc70c elementor-widget elementor-widget-heading\" data-id=\"03dc70c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/\/ Contexto del evento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6f759 elementor-widget elementor-widget-text-editor\" data-id=\"8b6f759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El jueves 21 de noviembre de 2024, Denia, Alicante, acogi\u00f3 los 43\u00ba Premios Jos\u00e9 Marsal Caballero, organizados por Denia FM Radio. Este evento, de gran repercusi\u00f3n comarcal, rinde homenaje al esfuerzo, la dedicaci\u00f3n y la excelencia de la comunidad local.<\/p><p>Como especialista en branding y dise\u00f1o gr\u00e1fico, participar en un evento de esta magnitud fue una oportunidad \u00fanica para aplicar mi visi\u00f3n sobre la construcci\u00f3n de experiencias visuales que conecten emocionalmente con el p\u00fablico y refuercen la identidad gr\u00e1fica de marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff21d0a elementor-widget elementor-widget-image\" data-id=\"ff21d0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero-1024x459.webp\" class=\"attachment-large size-large wp-image-4168\" alt=\"participantes gala d\u00e9nia fm\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero-1024x459.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero-300x134.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero-768x344.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero-1536x688.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Participantes-gala-43-premios-jose-marsal-caballero.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbcecf elementor-widget elementor-widget-heading\" data-id=\"4dbcecf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/\/ Creando la Identidad Gr\u00e1fica de la Gala<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125d97b elementor-widget elementor-widget-text-editor\" data-id=\"125d97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Desde el Departamento de Comunicaci\u00f3n y Creatividad Digital de holaGRUP, tuvimos el privilegio de dise\u00f1ar la identidad gr\u00e1ficade esta gala tan especial. Nuestro objetivo fue claro: capturar la esencia del evento y traducirla en una narrativa gr\u00e1fica que reflejara la dualidad entre tradici\u00f3n y modernidad.<\/p><p>\u00a0<\/p><h5>El Concepto Gr\u00e1fico: Tradici\u00f3n y Futuro en Armon\u00eda<\/h5><p>La gala abord\u00f3 un tema clave: la convergencia entre los medios tradicionales y la inteligencia artificial (IA). Este concepto impregn\u00f3 tanto los discursos como la est\u00e9tica visual del evento. As\u00ed logramos plasmarlo:<\/p><ol><li><p>Escenograf\u00eda Inspiradora:<br \/><br \/>Dise\u00f1amos un escenario dividido en dos mitades:<\/p><ul><li>Una que evocaba el pasado, con un estilo vintage que honraba a los medios tradicionales.<\/li><li>Otra futurista y tecnol\u00f3gica, representando el impacto de la IA en el presente y el futuro.<br \/><br \/><\/li><\/ul><\/li><li><p>Identidad Gr\u00e1fica Dual:<br \/><br \/>Utilizamos una combinaci\u00f3n de elementos cl\u00e1sicos y detalles tecnol\u00f3gicos para transmitir esta dualidad. Mantuvimos una conexi\u00f3n visual coherente con las ediciones anteriores, asegurando continuidad en la identidad del evento.<\/p><\/li><li><p>Producci\u00f3n Audiovisual:<br \/><br \/>Integramos fotograf\u00edas y videos ic\u00f3nicos con efectos tecnol\u00f3gicos, destacando momentos clave y a\u00f1adiendo dinamismo a la experiencia visual.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7a500 elementor-widget elementor-widget-heading\" data-id=\"6f7a500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/\/ Materiales de promoci\u00f3n: Un ecosistema visual consistente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90228a4 elementor-widget elementor-widget-text-editor\" data-id=\"90228a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para acompa\u00f1ar cada momento del evento, dise\u00f1amos una variedad de materiales promocionales, asegurando cohesi\u00f3n en todos los puntos de contacto visual:<\/p><ul><li>Photocall: Dise\u00f1ado espec\u00edficamente para destacar las fotos de los asistentes junto a los logotipos de los patrocinadores.<\/li><li>Gr\u00e1ficos para Redes Sociales y Pantallas: Materiales dise\u00f1ados para promocionar el evento antes, durante y despu\u00e9s de su celebraci\u00f3n.<\/li><li>Recap Visual: Una recopilaci\u00f3n visual post-evento que captur\u00f3 los momentos m\u00e1s destacados y las emociones de la noche.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fba0cc elementor-widget elementor-widget-image\" data-id=\"6fba0cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/material-audivisual-gala-denia-fm-43-premios-jose-marsal-caballero-1024x535.webp\" class=\"attachment-large size-large wp-image-4169\" alt=\"material audiovisual gala d\u00e9nia fm\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/material-audivisual-gala-denia-fm-43-premios-jose-marsal-caballero-1024x535.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/material-audivisual-gala-denia-fm-43-premios-jose-marsal-caballero-300x157.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/material-audivisual-gala-denia-fm-43-premios-jose-marsal-caballero-768x402.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/material-audivisual-gala-denia-fm-43-premios-jose-marsal-caballero.webp 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0b4e5 elementor-widget elementor-widget-heading\" data-id=\"8c0b4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/\/ M\u00e1s que dise\u00f1o: Una experiencia de marca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4e7ff elementor-widget elementor-widget-text-editor\" data-id=\"2d4e7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La gala no solo celebr\u00f3 premios, sino valores fundamentales como la perseverancia, el compromiso con la comunidad y la superaci\u00f3n humana. Como dise\u00f1ador gr\u00e1fico, mi misi\u00f3n en este proyecto no fue simplemente crear gr\u00e1ficos atractivos, sino transmitir una experiencia \u00fanica que conectara emocionalmente con el p\u00fablico y reflejara los valores esenciales del evento.<\/p><p>Este tipo de proyectos refuerzan mi creencia de que el dise\u00f1o es mucho m\u00e1s que una herramienta de comunicaci\u00f3n; es una forma de contar historias, construir conexiones y crear identidades visuales que trasciendan el tiempo.<\/p><p>#IdentidadVisual #Branding<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f154b elementor-widget elementor-widget-text-editor\" data-id=\"70f154b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfQuieres trabajar la identidad de tu marca? 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Este evento, de gran repercusi\u00f3n comarcal, rinde homenaje al esfuerzo, la dedicaci\u00f3n y la excelencia de la comunidad local. Como especialista en branding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDENTIDAD GR\u00c1FICA | XLIII Premios Jos\u00e9 Marsal Caballero<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo se dise\u00f1\u00f3 la identidad gr\u00e1fica de los 43\u00ba Premios Jos\u00e9 Marsal Caballero, un evento que uni\u00f3 tradici\u00f3n y futuro. 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