{"id":4079,"date":"2024-04-05T18:20:55","date_gmt":"2024-04-05T16:20:55","guid":{"rendered":"https:\/\/marcopontes.es\/diseno-sensorial-copy\/"},"modified":"2026-04-23T17:05:59","modified_gmt":"2026-04-23T15:05:59","slug":"decathlon-rebranding","status":"publish","type":"post","link":"https:\/\/marcopontes.es\/es\/decathlon-rebranding\/","title":{"rendered":"Decathlon | Rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4079\" class=\"elementor elementor-4079\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91130af e-flex e-con-boxed e-con e-parent\" data-id=\"91130af\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c33d96d e-flex e-con-boxed e-con e-child\" data-id=\"c33d96d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390d6d6 elementor-widget elementor-widget-heading\" data-id=\"390d6d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">DECATHLON<br>Rebranding con nuevo isotipo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ed5e7 e-flex e-con-boxed e-con e-parent\" data-id=\"99ed5e7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed94a8 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3ed94a8\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85b4cae elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/author\/marco87granada\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Marco-Pontes-2-150x150.png\" alt=\"Marco Pontes\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarco Pontes\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0998f66 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/2024\/04\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t05, Abr, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7afef2 e-flex e-con-boxed e-con e-parent\" data-id=\"d7afef2\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a916023 e-flex e-con-boxed e-con e-child\" data-id=\"a916023\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cccf05 elementor-widget elementor-widget-image\" data-id=\"0cccf05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4082\" alt=\"rebranding de decathlon\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover.webp 1921w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover-1024x576.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover-768x432.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Cover-1536x864.webp 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cc059 elementor-widget elementor-widget-text-editor\" data-id=\"99cc059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p id=\"ember989\" class=\"ember-view reader-content-blocks__paragraph\">La nueva imagen refleja una est\u00e9tica moderna y vibrante, acorde con los tiempos actuales y las tendencias del mercado. Adem\u00e1s implementan cambios en estructura de marca como <em>modelo de negocio circular<\/em> para: aumentar el ciclo de vida de productos, alquiler de equipos, art\u00edculos de segunda mano o reparaciones entre otros. Tambi\u00e9n cuentan con un plan de acci\u00f3n contra la huella de carbono, la fabricaci\u00f3n de productos con materiales sostenibles o dise\u00f1o con bajo impacto en el medio ambiente.<\/p><p id=\"ember990\" class=\"ember-view reader-content-blocks__paragraph\">Palabras clave: innovaci\u00f3n, sostenibilidad, conciencia, personas, bienestar, inclusi\u00f3n y deporte.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b420d elementor-widget elementor-widget-text-editor\" data-id=\"c8b420d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>Nuevo s\u00edmbolo<br \/><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46600d2 elementor-widget elementor-widget-image\" data-id=\"46600d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-1024x512.webp\" class=\"attachment-large size-large wp-image-4083\" alt=\"nuevo s\u00edmbolo decathlon\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-1024x512.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-300x150.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-768x384.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-1536x769.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-isotipo-2048x1025.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6f759 elementor-widget elementor-widget-text-editor\" data-id=\"8b6f759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember1147\" class=\"ember-view reader-content-blocks__paragraph\">Si bien sab\u00edamos que la antigua <span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/marcopontes.es\/servicios\/identidad-corporativa\/\" target=\"_blank\" rel=\"noopener\"><strong>imagen corporativa<\/strong><\/a><\/span> de <span style=\"text-decoration: underline; color: #ffffff;\"><a class=\"app-aware-link \" style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/decathlon-group\/\" data-test-app-aware-link=\"\">Decathlon <\/a> <\/span>(hasta hace un mes) era un logotipo o marca tipogr\u00e1fica, ahora cuentan con un isotipo o s\u00edmbolo. Explico m\u00e1s en detalle la diferencia entre logotipo, isotipo, isologo e imagotipo en mi <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/marcopontes.es\/servicios\/logotipos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">aqu\u00ed<\/span><\/a><\/span>.<\/p><p id=\"ember1148\" class=\"ember-view reader-content-blocks__paragraph\">El nuevo s\u00edmbolo, conocido como <strong>\u00ab<\/strong><em><strong>The Orbit\u00bb<\/strong> (la \u00f3rbita), <\/em>da bastante rienda a la interpretaci\u00f3n aunque para la marca signifique una monta\u00f1a, una vela, una ola o el latido de un coraz\u00f3n. Han querido mantener la inclinaci\u00f3n de la A respecto del anterior logo. Lo que si podemos decir es que invita al movimiento, dinamismo y evoluci\u00f3n, pilares muy asentados en la personalidad de la marca desde su creaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af3087 elementor-widget elementor-widget-text-editor\" data-id=\"5af3087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>Nuevo color corporativo<br \/><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aee6c9 elementor-widget elementor-widget-image\" data-id=\"5aee6c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color-1024x576.webp\" class=\"attachment-large size-large wp-image-4084\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color-1024x576.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color-768x432.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color-1536x864.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Color.webp 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125d97b elementor-widget elementor-widget-text-editor\" data-id=\"125d97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ahora cuentan con un tono de azul vibrante y en\u00e9rgico. Un tono intenso que busca reforzar su credibilidad como marca en el deporte. En este caso el nuevo azul quiere transmitir seguridad, innovaci\u00f3n y creatividad. De hecho, Decathlon ha sido uno de los pesos pesados en innovaci\u00f3n en el deporte estos \u00faltimos a\u00f1os.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa36945 elementor-widget elementor-widget-text-editor\" data-id=\"aa36945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>Nuevo eslogan<br \/><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f4a9c elementor-widget elementor-widget-image\" data-id=\"03f4a9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline-1024x576.webp\" class=\"attachment-large size-large wp-image-4085\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline-1024x576.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline-768x432.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline-1536x864.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Decathlon-Tagline.webp 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90228a4 elementor-widget elementor-widget-text-editor\" data-id=\"90228a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember1153\" class=\"ember-view reader-content-blocks__paragraph\"><em>\u00abReady to play?\u00bb (List@ para jugar?). <\/em>De sobra es conocido que Decahtlon es una marca por y para el deporte. Esta vez quiere ir m\u00e1s all\u00e1 y apostarlo todo a la filosof\u00eda de: \u00abEl deporte para todos\u00bb, invitando e incitando a todo el mundo con su lema: \u00bfest\u00e1s list@?.<\/p><p id=\"ember1154\" class=\"ember-view reader-content-blocks__paragraph\">Quiere crear un estilo de vida saludable y apto para todos. No importa la edad, la clase social o qu\u00e9 fuerte puedas estar; lo que importa es si \u00abestas list@ para jugar\u00bb.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6698be9 elementor-widget elementor-widget-text-editor\" data-id=\"6698be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>CONCLUSI\u00d3N DE ESTE ART\u00cdCULO<strong><br \/><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4e7ff elementor-widget elementor-widget-text-editor\" data-id=\"2d4e7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember1157\" class=\"ember-view reader-content-blocks__paragraph\">\u00abLa identidad de una marca lo es todo\u00bb. Decathlon ha pasado los 2 \u00faltimos a\u00f1os desarrrollando y definiendo minuciosamente su nueva identidad adapt\u00e1ndola al mundo actual. Una marca que crece, aprende e invierte en s\u00ed misma, es una marca inteligente, una marca con actitud y con personalidad propia.<\/p><p id=\"ember1158\" class=\"ember-view reader-content-blocks__paragraph\">Hoy en d\u00eda si te estancas y acomodas, desaparecer\u00e1s en poco tiempo. Como dice<span style=\"color: #ffffff;\"> <a id=\"ember1159\" class=\"ember-view\" style=\"color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/in\/andystalman\/\">Andy Stalman<\/a><\/span>: \u00abNo hay que adaptarse al cambio, hay que generarlo\u00bb. Cu\u00e1ntas marcas se han quedado obsoletas y olvidadas por no haber sabido adaptarse a nuevas tendencias con iniciativa propia o simplemente no tomar acci\u00f3n ante situaciones cambiantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f154b elementor-widget elementor-widget-text-editor\" data-id=\"70f154b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfQuieres trabajar la identidad de tu marca? 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elementor-element-10144a30 e-flex e-con-boxed e-con e-parent\" data-id=\"10144a30\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55532874 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"55532874\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/diseno-sensorial\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">ANTERIOR<\/span><span class=\"post-navigation__prev--title\">Dise\u00f1o Sensorial<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/es\/masorange\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">SIGUIENTE<\/span><span class=\"post-navigation__next--title\">MASORANGE | Fusi\u00f3n de Identidades Corporativas<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DECATHLONRebranding con nuevo isotipo La nueva imagen refleja una est\u00e9tica moderna y vibrante, acorde con los tiempos actuales y las tendencias del mercado. Adem\u00e1s implementan cambios en estructura de marca como modelo de negocio circular para: aumentar el ciclo de vida de productos, alquiler de equipos, art\u00edculos de segunda mano o reparaciones entre otros. Tambi\u00e9n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon | Rebranding<\/title>\n<meta name=\"description\" content=\"El dise\u00f1o sensorial va m\u00e1s all\u00e1 de lo visual, crea experiencias memorables a trav\u00e9s de la estimulaci\u00f3n de los cinco sentidos. 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