{"id":4094,"date":"2024-04-10T17:19:49","date_gmt":"2024-04-10T15:19:49","guid":{"rendered":"https:\/\/marcopontes.es\/decathlon-rebranding-copy\/"},"modified":"2026-04-23T17:32:03","modified_gmt":"2026-04-23T15:32:03","slug":"masorange","status":"publish","type":"post","link":"https:\/\/marcopontes.es\/en\/masorange\/","title":{"rendered":"MASORANGE | Merger of Corporate Identities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4094\" class=\"elementor elementor-4094\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91130af e-flex e-con-boxed e-con e-parent\" data-id=\"91130af\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c33d96d e-flex e-con-boxed e-con e-child\" data-id=\"c33d96d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390d6d6 elementor-widget elementor-widget-heading\" data-id=\"390d6d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">MASORANGE  <br>\nFusi\u00f3n de Identidades Corporativas<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ed5e7 e-flex e-con-boxed e-con e-parent\" data-id=\"99ed5e7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed94a8 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3ed94a8\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85b4cae elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/author\/marco87granada\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Marco-Pontes-2-150x150.png\" alt=\"Marco Pontes\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarco Pontes\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0998f66 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/2024\/04\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t10, Apr, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7afef2 e-flex e-con-boxed e-con e-parent\" data-id=\"d7afef2\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a916023 e-flex e-con-boxed e-con e-child\" data-id=\"a916023\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cccf05 elementor-widget elementor-widget-image\" data-id=\"0cccf05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1210\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4099\" alt=\"masorange isotipo\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE.webp 1921w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-300x189.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-1024x645.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-768x484.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-1536x967.webp 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cc059 elementor-widget elementor-widget-text-editor\" data-id=\"99cc059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p id=\"ember44\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.masmovil.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffffff; text-decoration: underline;\">M\u00e1sM\u00f3vil<\/span> <\/a><\/span>y <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.orange.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Orange<\/span> <\/a><\/span>unen sus fuerzas para liderar el mercado de telecomunicaciones. Nace su nueva identidad corporativa: <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/masorange.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">MASORANGE<\/span>.<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b420d elementor-widget elementor-widget-text-editor\" data-id=\"c8b420d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember46\" class=\"ember-view\"><strong>La Nueva Identidad Corporativa<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6f759 elementor-widget elementor-widget-text-editor\" data-id=\"8b6f759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember47\" class=\"ember-view reader-content-blocks__paragraph\">La nueva identidad propone una combinaci\u00f3n de personalidades de las anteriores marcas. Pretende transmitir sus principales valores con:<\/p><ul><li>Uni\u00f3n: Masorange es el resultado de la uni\u00f3n de dos grandes empresas motivadas por la innovaci\u00f3n y la confianza.<\/li><li>Innovaci\u00f3n: Masorange est\u00e1 comprometida con la innovaci\u00f3n en el sector de las telecomunicaciones. Su nuevo s\u00edmbolo lo refleja.<\/li><li>Cercan\u00eda: Quieren ser una marca cercana a sus clientes. Un equipo conformado por personas para dar servicios a otras personas.<\/li><li>Confianza: Masorange quiere ser una empresa que ofrezca garant\u00edas a sus consumidores.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af3087 elementor-widget elementor-widget-text-editor\" data-id=\"5af3087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember50\" class=\"ember-view\"><strong>Nuevo Isotipo<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aee6c9 elementor-widget elementor-widget-image\" data-id=\"5aee6c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO-1024x576.webp\" class=\"attachment-large size-large wp-image-4100\" alt=\"nuevo isotipo de masorange\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO-1024x576.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO-768x432.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO-1536x865.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/MASORANGE-ISOTIPO.webp 1922w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125d97b elementor-widget elementor-widget-text-editor\" data-id=\"125d97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember53\" class=\"ember-view reader-content-blocks__paragraph\">La finalidad de este nuevo s\u00edmbolo\/isotipo es albergar la esencia y personalidad de ambas marcas en una identidad \u00fanica, enfocada en la innovaci\u00f3n y la confianza de los consumidores.<\/p><p id=\"ember54\" class=\"ember-view reader-content-blocks__paragraph\">El nuevo s\u00edmbolo consta de dos elementos:<\/p><ul><li>EL signo m\u00e1s (+) de M\u00e1sM\u00f3vil, donde quieren reflejar uni\u00f3n e inclusi\u00f3n, es decir, que hay sitio para todos y todos suman. Est\u00e1 compuesto por la forma geom\u00e9trica del signo m\u00e1s. La intersecci\u00f3n de formas crean un cuadrado en negativo.<\/li><li>La letra O de Orange, que representa el mundo y la conexi\u00f3n global. Est\u00e1 construida con dos par\u00e9ntesis, orientados verticalmente. La letra O est\u00e1 seccionada horizontalmente por una l\u00ednea recta del grosor de las formas geom\u00e9tricas del signo m\u00e1s.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa36945 elementor-widget elementor-widget-text-editor\" data-id=\"aa36945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember57\" class=\"ember-view\"><strong>Nuevos colores corporativos<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f4a9c elementor-widget elementor-widget-image\" data-id=\"03f4a9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores-1024x577.webp\" class=\"attachment-large size-large wp-image-4101\" alt=\"colores masorange\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores-1024x577.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores-768x433.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores-1536x865.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-colores.webp 1924w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90228a4 elementor-widget elementor-widget-text-editor\" data-id=\"90228a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember60\" class=\"ember-view reader-content-blocks__paragraph\">Naranja y blanco hacen referencia a Orange y M\u00e1sM\u00f3vil respectivamente, con un fondo negro. El negro representa seriedad y confianza, el blanco simplicidad y transparencia, y el naranja la energ\u00eda y la vitalidad. Hay que a\u00f1adir que en su web utilizan de forma muy puntual el color amarillo del antiguo logo de M\u00e1sM\u00f3vil.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10568d1 elementor-widget elementor-widget-text-editor\" data-id=\"10568d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember62\" class=\"ember-view\"><strong>La tipograf\u00eda<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff761fb elementor-widget elementor-widget-image\" data-id=\"ff761fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia-1024x576.webp\" class=\"attachment-large size-large wp-image-4102\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia-1024x576.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia-300x169.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia-768x432.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia-1536x864.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/04\/Masorange-Tipografia.webp 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4e7ff elementor-widget elementor-widget-text-editor\" data-id=\"2d4e7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember65\" class=\"ember-view reader-content-blocks__paragraph\">Muy similar a la \u00abgigante\u00bb <strong>Helv\u00e9tica<\/strong>. No se han complicado mucho. Es una tipograf\u00eda de tipo Sans-serif (sin serifa), moderna y legible y transmite una sensaci\u00f3n de cercan\u00eda y accesibilidad. Facilita en bastante la lectura y la compresi\u00f3n de la marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6698be9 elementor-widget elementor-widget-text-editor\" data-id=\"6698be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>CONCLUSI\u00d3N DE ESTE ART\u00cdCULO<br \/><\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6cae0 elementor-widget elementor-widget-text-editor\" data-id=\"cf6cae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember68\" class=\"ember-view reader-content-blocks__paragraph\">En general, la nueva marca MASORANGE tiene un balance positivo en lo referente a la simplicidad del dise\u00f1o de la imagen y la coherencia con los valores de las marcas implicadas. Hacen bastante hincapi\u00e9 en ofrecer la mejor experiencia para el usuario con la mejor tecnolog\u00eda, la conexi\u00f3n global y una apuesta fuerte por la sostenibilidad. Existen informes y memorias por parte de Orange respecto a programas de Sostenibilidad ESG (Enviromental, Social y Governance: compromiso social, ambiental y de buen gobierno), lo cual hace bastante interesante el inter\u00e9s p\u00fablico de cara a la relaci\u00f3n marca-usuario. Aunque hay que ir con pies de plomo en este apartado ya que muchas empresas se esconden bajo el Greenwashing, una mala pr\u00e1ctica de hacer creer a su p\u00fablico que est\u00e1n haciendo todo lo posible por cuidar del planeta, los recursos, los empleados, etc y en realidad es puro marketing.<\/p><p id=\"ember69\" class=\"ember-view reader-content-blocks__paragraph\">Respecto al apartado visual he de admitir que la simplicidad y el minimalismo est\u00e1n yendo demasiado lejos. En algunas ocasiones es cierto que menos es m\u00e1s, pero no siempre, es necesaria una<span style=\"text-decoration: underline;\"><span style=\"color: #ffffff;\"> <a class=\"app-aware-link \" style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/marcopontes.es\/servicios\/estrategia-de-marca\/\" target=\"_self\" data-test-app-aware-link=\"\">estrategia de marca<\/a><\/span><\/span> que pueda guiarte en la decisi\u00f3n de identificar tu marca de la manera m\u00e1s \u00f3ptima. Me hubiera gustado ver un s\u00edmbolo con m\u00e1s juego, colores con m\u00e1s personalidad y alg\u00fan peque\u00f1o gui\u00f1o a sus anteriores facetas. \u2795\ufe0f\u2b55\ufe0f<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f154b elementor-widget elementor-widget-text-editor\" data-id=\"70f154b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfQuieres trabajar la identidad de tu marca? Cont\u00e1ctame <span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/marcopontes.es\/contacto\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a><\/span>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9640dd1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640dd1\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fc2c47 e-flex e-con-boxed e-con e-child\" data-id=\"1fc2c47\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div 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elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"55532874\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/decathlon-rebranding\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">ANTERIOR<\/span><span class=\"post-navigation__prev--title\">Decathlon | Rebranding<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/identidad-grafica-premios-jose-marsal-caballero\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">SIGUIENTE<\/span><span class=\"post-navigation__next--title\">IDENTIDAD GR\u00c1FICA | XLIII Premios Jos\u00e9 Marsal Caballero<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MASORANGE Fusi\u00f3n de Identidades Corporativas M\u00e1sM\u00f3vil y Orange unen sus fuerzas para liderar el mercado de telecomunicaciones. Nace su nueva identidad corporativa: MASORANGE. La Nueva Identidad Corporativa La nueva identidad propone una combinaci\u00f3n de personalidades de las anteriores marcas. Pretende transmitir sus principales valores con: Uni\u00f3n: Masorange es el resultado de la uni\u00f3n de dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MASORANGE | Fusi\u00f3n de Identidades Corporativas<\/title>\n<meta name=\"description\" content=\"El dise\u00f1o sensorial va m\u00e1s all\u00e1 de lo visual, crea experiencias memorables a trav\u00e9s de la estimulaci\u00f3n de los cinco sentidos. 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