{"id":3251,"date":"2024-02-06T19:40:51","date_gmt":"2024-02-06T18:40:51","guid":{"rendered":"https:\/\/marcopontes.es\/entorno-de-marca-2-copy\/"},"modified":"2026-04-29T18:51:35","modified_gmt":"2026-04-29T16:51:35","slug":"mobile-first-la-innovacion-tecnologica-en-marcas","status":"publish","type":"post","link":"https:\/\/marcopontes.es\/en\/mobile-first-la-innovacion-tecnologica-en-marcas\/","title":{"rendered":"Mobile First | Technological innovation in brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3251\" class=\"elementor elementor-3251\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91130af e-flex e-con-boxed e-con e-parent\" data-id=\"91130af\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c33d96d e-flex e-con-boxed e-con e-child\" data-id=\"c33d96d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390d6d6 elementor-widget elementor-widget-heading\" data-id=\"390d6d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">MOBILE FIRST<br> La innovaci\u00f3n tecnol\u00f3gica <br>en marcas <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ed5e7 e-flex e-con-boxed e-con e-parent\" data-id=\"99ed5e7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed94a8 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3ed94a8\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/marcopontes.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85b4cae elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/author\/marco87granada\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Marco-Pontes-2-150x150.png\" alt=\"Marco Pontes\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarco Pontes\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0998f66 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/2024\/02\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t06, Feb, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7afef2 e-flex e-con-boxed e-con e-parent\" data-id=\"d7afef2\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a916023 e-flex e-con-boxed e-con e-child\" data-id=\"a916023\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cccf05 elementor-widget elementor-widget-image\" data-id=\"0cccf05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1457\" height=\"816\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/mobile-first.webp\" class=\"attachment-full size-full wp-image-3254\" alt=\"mobile first app\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/mobile-first.webp 1457w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/mobile-first-300x168.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/mobile-first-1024x573.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/mobile-first-768x430.webp 768w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b420d elementor-widget elementor-widget-text-editor\" data-id=\"c8b420d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3 id=\"ember40\" class=\"ember-view\">CRUZCAMPO &#8211; MOBILE FIRST<\/h3><ul><li>An\u00e1lisis de la comunicaci\u00f3n de la marca, User Journey y propuesta de APP<\/li><\/ul><p>\u00a0<\/p><p>Antes de nada, para una mejor comprensi\u00f3n del texto, aclararemos el t\u00e9rmino <em>Mobile First. <\/em>Se basa en la idea de <strong>crear sitios web y aplicaciones que se optimizan primero para dispositivos m\u00f3viles<\/strong>, como smartphones y tablets. Esto significa que el dise\u00f1o se centra en la experiencia del usuario en una pantalla peque\u00f1a, y luego se adapta para pantallas m\u00e1s grandes como las de ordenadores de escritorio o laptops.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3300b5d elementor-widget elementor-widget-text-editor\" data-id=\"3300b5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember42\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Estudio de la marca<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d0e25 elementor-widget elementor-widget-text-editor\" data-id=\"38d0e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember43\" class=\"ember-view reader-content-blocks__paragraph\">Nuestra marca objeto de estudio, Cruzcampo, es una marca del tipo de bebida cerveza. Actualmente es una marca reconocida en el sector y en t\u00e9rminos de marketing destaca por sus campa\u00f1as publicitarias creativas. Sin enmargo no podemos decir lo mismo de su comunicaci\u00f3n en el medio digital.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d73c79 elementor-widget elementor-widget-text-editor\" data-id=\"5d73c79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember47\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Puntos d\u00e9biles en la comunicaci\u00f3n de la marca<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d134f5a e-flex e-con-boxed e-con e-parent\" data-id=\"d134f5a\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01bd81b e-flex e-con-boxed e-con e-child\" data-id=\"01bd81b\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cd89b elementor-widget elementor-widget-text-editor\" data-id=\"c8cd89b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember48\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Los consumidores que no est\u00e9n localizados cerca de grandes superficies y quieran adquirir el producto cerca de donde residen, carecen de informaci\u00f3n sobre el punto de venta m\u00e1s cercano.<\/p><p id=\"ember49\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Falta de engagemnt e interacci\u00f3n en redes sociales.<\/p><p id=\"ember50\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Escasa participaci\u00f3n del p\u00fablico objetivo en aplicaciones de mayor interacci\u00f3n como juegos en una app, branded content o concursos.<\/p><div class=\"reader-image-block reader-image-block--full-width\" style=\"text-align: center;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9320c6e elementor-widget elementor-widget-text-editor\" data-id=\"9320c6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember51\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Soluci\u00f3n de los puntos d\u00e9biles a trav\u00e9s de una app<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5add78e elementor-widget elementor-widget-text-editor\" data-id=\"5add78e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"ember52\" class=\"ember-view reader-content-blocks__paragraph\">Para cada uno de los problemas vistos antes respectivamente, tendr\u00edamos que, el tipo de app-soluci\u00f3n ser\u00eda:<\/p><p id=\"ember53\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 <strong><em>Tool-centric<\/em><\/strong> o aplicaci\u00f3n de utilidad, por la que el consumidor har\u00eda uso de ella para encontrar los puntos de venta m\u00e1s cercanos, y evitar as\u00ed la posibilidad de comprar otra marca de ese producto porque el establecimiento no lo tiene.<\/p><p id=\"ember54\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 <strong><em>Game-centric<\/em><\/strong> o aplicaci\u00f3n para interactuar m\u00e1s con los usuarios a trav\u00e9s del uso de varios elementos de forma divertida, mejorando as\u00ed la imagen y aumentando el awareness.<\/p><p class=\"ember-view reader-content-blocks__paragraph\">\u2022 <strong><em>Social-centric<\/em><\/strong> o apliaci\u00f3n para sociabilizarse y pasar un buen rato. Se pretende estrechar la relaci\u00f3n marca-consumidor, fomentar el compromiso de la marca o crear comunidades para compartir fotos y aspectos positivos de la marca.<br \/><br \/><\/p><p id=\"ember56\" class=\"ember-view reader-content-blocks__paragraph\">En base a los problemas y soluciones analizados anteriormente, optaremos por descartar las app tipo Game-centric y Social-centric ya que ambas carecen de utilidad para el usuario final y solo resultan atractivas para una segmentaci\u00f3n de p\u00fablico bastante reducida. De cara a la construcci\u00f3n de una app como propuesta final, se ha considerado que geolocalizar (entendiendo este t\u00e9rmino como referencia a la situaci\u00f3n que ocupa un objeto en el espacio y que se mide en coordenadas de latitud, longitud y altura) los puntos de venta m\u00e1s cercanos al dispositivo del usuario, es la soluci\u00f3n de utilidad m\u00e1s \u00f3ptima.<\/p><div class=\"reader-image-block reader-image-block--full-width\" style=\"text-align: center;\">\u00a0<\/div><div class=\"reader-image-block reader-image-block--full-width\" style=\"text-align: center;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1b21b elementor-widget elementor-widget-text-editor\" data-id=\"dc1b21b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember51\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Propuesta de APP &#8211; <\/strong>Soluci\u00f3n final<\/h5><p><strong>Objetivo de la app<\/strong>: Geolocalizar los puntos de venta m\u00e1s cercanos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c3a2c elementor-widget elementor-widget-text-editor\" data-id=\"c7c3a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember51\" class=\"ember-view reader-content-blocks__paragraph\"><strong>User Journey del usuario &#8211; <\/strong>Desarrollo<\/h5><p>Para ponernos en contexto, abordaremos nuestro mapa con una peque\u00f1a biograf\u00eda del potencial usuario as\u00ed como lo que espera del producto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2014fb2 elementor-widget elementor-widget-text-editor\" data-id=\"2014fb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6627e elementor-widget elementor-widget-text-editor\" data-id=\"4e6627e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember63\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Perfil<\/strong><\/h5><p id=\"ember64\" class=\"ember-view reader-content-blocks__paragraph\">Usuario de entre 20 y 35 a\u00f1os, que practica deporte ocasionalmente, activo en redes sociales, le gusta opinar, comentar en foros. Los fines de semana queda con amigos para beber cerveza y jugar a juegos de mesa. \u00daltimamente, no ha encontrado su cerveza favorita en su tienda habitual y ha tenido que desplazarse muy lejos para comprarla. Le gustar\u00eda encontrar una alternativa que le ofreciese lugares mejores y m\u00e1s cercanos a donde el vive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8278a5 elementor-widget elementor-widget-text-editor\" data-id=\"d8278a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember65\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Expectativa<\/strong><\/h5><p id=\"ember66\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Respuesta r\u00e1pida de los resultados.<\/p><p id=\"ember67\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Interfaz intuitiva.<\/p><p id=\"ember68\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Ahorrar tiempo con la mejor opci\u00f3n.<\/p><p id=\"ember69\" class=\"ember-view reader-content-blocks__paragraph\">\u2022 Evitar largos desplazamientos para tener que ir a comprar el producto.<br \/><br \/><\/p><p id=\"ember70\" class=\"ember-view reader-content-blocks__paragraph\"><em>&#8211; Objetivo de usar el producto:<\/em><\/p><p id=\"ember71\" class=\"ember-view reader-content-blocks__paragraph\">Ahorrar tiempo y evitar grandes desplazamientos.<br \/><br \/><\/p><p id=\"ember72\" class=\"ember-view reader-content-blocks__paragraph\"><em>&#8211; Pasos para cumplir el objetivo:<\/em><\/p><p class=\"ember-view reader-content-blocks__paragraph\">Investigar en la web, comparar apps similares, revisar opiniones, descargarse la app, registrarse, abrirla, introducir tu c\u00f3digo postal, ejecutar el buscador, seleccionar el resultado m\u00e1s cercano, seguir las directrices para llegar al punto de venta m\u00e1s cercano.<br \/><br \/><\/p><p id=\"ember74\" class=\"ember-view reader-content-blocks__paragraph\"><em>&#8211; Contenido que ir\u00e1 en el diagrama:<\/em><\/p><p id=\"ember75\" class=\"ember-view reader-content-blocks__paragraph\">Se incluir\u00e1n las fases de conciencia, descubrimiento, consideraci\u00f3n, uso y fidelizaci\u00f3n y los siguientes par\u00e1metros:<\/p><p id=\"ember76\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Touchpoints<\/strong>: \u00bfcu\u00e1ndo interact\u00faa el usuario con el producto?<\/p><p id=\"ember77\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Acciones<\/strong>: \u00bfqu\u00e9 acciones lleva a cabo el usuario en cada paso?<\/p><p id=\"ember78\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Pain points<\/strong>: \u00bfqu\u00e9 obst\u00e1culos encuentra?<\/p><p id=\"ember79\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Emociones<\/strong>: \u00bfc\u00f3mo se siente durante su interacci\u00f3n con el producto?<\/p><p id=\"ember80\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Oportunidades<\/strong>: \u00bfqu\u00e9 podemos hacer para mejorar la experiencia en este paso?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa86a9 elementor-widget elementor-widget-text-editor\" data-id=\"4fa86a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f9047 elementor-widget elementor-widget-heading\" data-id=\"55f9047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diagrama User Journey - Localizar tiendas cercanas del producto<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5502dd elementor-widget elementor-widget-image\" data-id=\"f5502dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa-1024x724.webp\" class=\"attachment-large size-large wp-image-4219\" alt=\"User Journey Mapa para app\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa-1024x724.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa-300x212.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa-768x543.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa-1536x1086.webp 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/User-Journey-Mapa.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tabla User Journey. Elaboraci\u00f3n propia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88106f elementor-widget elementor-widget-spacer\" data-id=\"d88106f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e4b7a elementor-widget elementor-widget-heading\" data-id=\"40e4b7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mockup de la APP<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70e409 elementor-widget elementor-widget-image\" data-id=\"c70e409\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app.webp\" class=\"attachment-large size-large wp-image-4669\" alt=\"Mockups de la aplicaci\u00f3n m\u00f3vil &quot;Find my Cruzcampo&quot; en smartphones sobre una barra de bar y capturas de pantalla de la interfaz de usuario.\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app.webp 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app-300x300.webp 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app-150x150.webp 150w, https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app-768x768.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2026\/04\/Cruz-app-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8701a7 elementor-widget elementor-widget-image\" data-id=\"b8701a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-724x1024.webp\" class=\"attachment-large size-large wp-image-4221\" alt=\"Mockup de app para m\u00f3vil\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-724x1024.webp 724w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-212x300.webp 212w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-768x1086.webp 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-1086x1536.webp 1086w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app-1448x2048.webp 1448w, https:\/\/marcopontes.es\/wp-content\/uploads\/2025\/01\/Mockup-de-la-app.webp 1600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mockup de la APP. Elaboraci\u00f3n propia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9640dd1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640dd1\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fc2c47 e-flex e-con-boxed e-con e-child\" data-id=\"1fc2c47\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cbef4 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9cbef4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6deea elementor-widget elementor-widget-text-editor\" data-id=\"aa6deea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 id=\"ember1022\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Fuentes:<\/strong><\/span><\/h5><p id=\"ember88\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Hubspogt<\/strong><\/span><\/p><p id=\"ember89\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\">&lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/blog.hubspot.com\/<br \/>service\/customer-journey-map<\/a> &gt;<\/span><\/p><p id=\"ember90\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Brandemia<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/brandemia.org\/todos-los-detalles-del-ultimo-cambio-de-imagen-de-cruzcampo\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/brandemia.org\/todos-los-detalles-del-ultimo-cambio-de-imagen-de-cruzcampo<\/a> &gt;<\/span><\/p><p id=\"ember91\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Creativepool<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/creativepool.com\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/creativepool.com\/<\/a> &gt;<\/span><\/p><p id=\"ember92\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>EsriGithub<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/esri.github.io\/arcgis-appstudio-samples\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/esri.github.io\/arcgis-appstudio-samples\/<\/a> &gt;<\/span><\/p><p id=\"ember93\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>UOC<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/materials.campus.uoc.edu\/cdocent\/PID_00279035\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/materials.campus.uoc.<br \/>edu\/cdocent\/<\/a><\/span><\/p><p class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/materials.campus.uoc.edu\/cdocent\/PID_00279035\/\" target=\"_self\" data-test-app-aware-link=\"\">PID_00279035\/<\/a> &gt;<\/span><\/p><p id=\"ember94\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>UOC<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/mosaic.uoc.edu\/2015\/09\/15\/proceso-de-desarrollo-de-un-proyecto-digital\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/mosaic.uoc.edu\/2015\/<br \/>09\/15\/proceso-de-desarrollo-de-un-proyecto-digital\/<\/a> &gt;<\/span><\/p><p id=\"ember95\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Behance<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.behance.net\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.behance.net\/<\/a> &gt;<\/span><\/p><p id=\"ember96\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Commonspaces<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.commonspaces.eu\/en\/oer\/diferencias-entre-geolocalizar-gps-y-localizar\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.commonspaces.<br \/>eu\/en\/oer\/diferencias-entre-geolocalizar-gps-y-localizar\/<\/a> &gt;<\/span><\/p><p id=\"ember97\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Cruzcampo<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.cruzcampo.es\/con-mucho-acento\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.cruzcampo.es\/con-mucho-acento<\/a> &gt;<\/span><\/p><p id=\"ember98\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Figma<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.figma.com\/education\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.figma.com\/education\/<\/a> &gt;<\/span><\/p><p id=\"ember99\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>IONOS<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.ionos.es\/digitalguide\/online-marketing\/analisis-web\/customer-journey-un-analisis-de-los-touchpoints\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.ionos.es\/digitalg<br \/>uide\/online-marketing\/analisis-web\/customer-journey-un-analisis-de-los-touchpoints\/<\/a> &gt;<\/span><\/p><p id=\"ember100\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Youtube<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=u7iUoxqKaKU\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.youtube.com\/watch?v=u7iUoxqKaKU<\/a> &gt;<\/span><\/p><p id=\"ember101\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>La fabrica de cerveza<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/lafabricadecerveza.com\/elaboracion-cerveza\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/lafabricadecerveza.<br \/>com\/elaboracion-cerveza\/<\/a> &gt;<\/span><\/p><p id=\"ember102\" class=\"ember-view reader-content-blocks__paragraph\"><span style=\"color: #ffffff;\"><strong>Birra 365<\/strong> &lt; <a class=\"app-aware-link \" style=\"color: #ffffff;\" href=\"https:\/\/www.birra365.com\/11-cervezas-por-paises\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.birra365.com\/<br \/>11-cervezas-por-paises<\/a> &gt;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f5a1b elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48f5a1b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e07dd60 e-flex e-con-boxed e-con e-parent\" data-id=\"4e07dd60\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b103d9b elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"b103d9b\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/entorno-de-marca\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Entorno de Marca de un Parque Industrial en Cambridge, UK<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/marcopontes.es\/en\/diseno-sensorial\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Dise\u00f1o Sensorial<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MOBILE FIRST La innovaci\u00f3n tecnol\u00f3gica en marcas CRUZCAMPO &#8211; MOBILE FIRST An\u00e1lisis de la comunicaci\u00f3n de la marca, User Journey y propuesta de APP \u00a0 Antes de nada, para una mejor comprensi\u00f3n del texto, aclararemos el t\u00e9rmino Mobile First. Se basa en la idea de crear sitios web y aplicaciones que se optimizan primero para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile First | La innovaci\u00f3n tecnol\u00f3gica en marcas<\/title>\n<meta name=\"description\" content=\"Mobile first APP para Cruzcampo que geolocaliza puntos de venta, facilitando la compra a los usuarios y mejorando la experiencia con la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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