{"id":2523,"date":"2024-02-07T18:39:47","date_gmt":"2024-02-07T17:39:47","guid":{"rendered":"https:\/\/marcopontes.es\/?page_id=2523"},"modified":"2026-04-27T12:24:27","modified_gmt":"2026-04-27T10:24:27","slug":"estrategia-de-marca","status":"publish","type":"page","link":"https:\/\/marcopontes.es\/en\/servicios\/estrategia-de-marca\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2523\" class=\"elementor elementor-2523\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d92309 e-flex e-con-boxed e-con e-parent\" data-id=\"23d92309\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45234a37 e-con-full e-flex e-con e-child\" data-id=\"45234a37\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745d56d0 elementor-widget elementor-widget-heading\" data-id=\"745d56d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">ESTRATEGIA DE MARCA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43634c9 e-con-full e-flex e-con e-parent\" data-id=\"43634c9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1aaddf e-flex e-con-boxed e-con e-parent\" data-id=\"f1aaddf\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c07e1 elementor-widget elementor-widget-heading\" data-id=\"a5c07e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creemos un plan consistente para tu marca, producto o servicio.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281d5b7 elementor-widget elementor-widget-heading\" data-id=\"281d5b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia de Marca: <br>\u00bfQu\u00e9 es y c\u00f3mo puede ayudarte?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7ee9d e-flex e-con-boxed e-con e-parent\" data-id=\"ff7ee9d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a3a3ea e-flex e-con-boxed e-con e-child\" data-id=\"3a3a3ea\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aca6f9 elementor-widget elementor-widget-text-editor\" data-id=\"4aca6f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\"><strong>\u00bfQu\u00e9 es?<br \/><\/strong><br \/>Es b\u00e1sicamente el plan maestro que una empresa sigue para construir y gestionar la percepci\u00f3n que tienen los dem\u00e1s sobre ella. Es como la personalidad de la empresa y c\u00f3mo quiere ser vista por sus clientes y el p\u00fablico en general.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d3a8f elementor-widget elementor-widget-image\" data-id=\"a1d3a8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"768\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-google-deepmind-estrategia-marca.jpg\" class=\"attachment-full size-full wp-image-2777\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-google-deepmind-estrategia-marca.jpg 1280w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-google-deepmind-estrategia-marca-300x180.jpg 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-google-deepmind-estrategia-marca-1024x614.jpg 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-google-deepmind-estrategia-marca-768x461.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ce0af8 e-flex e-con-boxed e-con e-parent\" data-id=\"3ce0af8\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-613210c e-flex e-con-boxed e-con e-child\" data-id=\"613210c\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f5a2e elementor-widget elementor-widget-text-editor\" data-id=\"a7f5a2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>\u00bfC\u00f3mo puede ayudarte una Estrategia de Marca?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2c040 elementor-widget elementor-widget-text-editor\" data-id=\"fc2c040\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">Una estrategia bien ejecutada puede tener un impacto significativo y positivo en tu marca. Puntos clave en la ejecuci\u00f3n de la estrategia:<\/p><ol><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Diferenciaci\u00f3n<\/span><strong>:<\/strong><\/h5><p>Una estrategia s\u00f3lida te ayuda a destacar entre la competencia. Define lo que te hace \u00fanico y resalta esos aspectos, lo que facilita que los clientes te identifiquen y elijan en lugar de otras opciones.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Percepci\u00f3n del Valor:<\/span><\/h5><p>Una estrategia de marca eficaz comunica el valor de tus productos o servicios. Si los consumidores perciben que obtienen un valor superior al elegir tu marca, es m\u00e1s probable que desarrollen lealtad y recomienden tu empresa a otros.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Confianza y Credibilidad:<\/span><\/h5><p>Construir una marca s\u00f3lida implica establecer la confianza del consumidor. Una estrategia coherente y aut\u00e9ntica contribuye a la credibilidad de tu marca, ya que los clientes saben qu\u00e9 esperar y conf\u00edan en la calidad y consistencia de tus productos o servicios.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Lealtad del Cliente:<\/span><\/h5><p>Una estrategia de marca exitosa crea conexiones emocionales con los clientes. Cuando los consumidores se identifican con los valores y la personalidad de tu marca, es m\u00e1s probable que se vuelvan leales a lo largo del tiempo, eligiendo tus productos o servicios una y otra vez.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Precio Premium:<\/span><\/h5><p>Una marca fuerte puede permitirte cobrar un precio premium por tus productos o servicios. Los clientes est\u00e1n dispuestos a pagar m\u00e1s por una marca en la que conf\u00edan y que perciben como superior en calidad o prestigio.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Atracci\u00f3n de Talentos:<\/span><\/h5><p>Una buena reputaci\u00f3n de marca no solo atrae a clientes, sino tambi\u00e9n a talento. Las personas querr\u00e1n trabajar para una empresa con una imagen positiva y una cultura empresarial bien definida.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Expansi\u00f3n de Mercado:<\/span><\/h5><p>Una estrategia de marca s\u00f3lida puede facilitar la expansi\u00f3n a nuevos mercados. Si tu marca ya tiene reconocimiento y buena reputaci\u00f3n, ser\u00e1 m\u00e1s f\u00e1cil introducir nuevos productos o servicios en \u00e1reas relacionadas.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Resiliencia ante Crisis:<\/span><\/h5><p>Cuando enfrentas desaf\u00edos o crisis, una estrategia de marca coherente puede actuar como un activo valioso. Una marca fuerte puede ayudar a mantener la confianza de los clientes incluso en tiempos dif\u00edciles.<\/p><\/li><li style=\"text-align: left;\"><h5><span style=\"color: #1f2a44;\">Comunicaci\u00f3n Efectiva:<\/span><\/h5><p>La estrategia de marca establece la base para la <span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/www.linkedin.com\/in\/marco-branding\/recent-activity\/articles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">comunicaci\u00f3n<\/span> <\/a><\/span>con tus clientes. Define el tono, el estilo y los mensajes, asegurando que todas las interacciones con los clientes est\u00e9n alineadas y refuercen la imagen de la marca.<\/p><\/li><li><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">Facilita la Innovaci\u00f3n:<\/span><\/h5><p style=\"text-align: left;\">Una estrategia de marca bien definida proporciona una gu\u00eda clara para la innovaci\u00f3n. Ayuda a decidir qu\u00e9 nuevos productos o servicios son coherentes con la identidad de la marca y resonar\u00e1n con los clientes existentes y potenciales.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53c89f3 e-flex e-con-boxed e-con e-child\" data-id=\"53c89f3\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-856cedb elementor-widget elementor-widget-text-editor\" data-id=\"856cedb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">En resumen, una estrategia de marca efectiva no solo impacta la percepci\u00f3n externa de tu empresa, sino que tambi\u00e9n influye en la cultura interna, la toma de decisiones y el \u00e9xito a largo plazo de tu marca en el mercado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b5c0a3 elementor-widget elementor-widget-heading\" data-id=\"0b5c0a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 incluye la Estrategia de Marca<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57dba4 elementor-widget elementor-widget-text-editor\" data-id=\"d57dba4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">Los puntos clave que abordaremos en la estrategia de tu marca ser\u00e1n los siguientes:<\/p><ul><li style=\"text-align: left;\">Identificaremos a tu p\u00fablico objetivo.<\/li><li style=\"text-align: left;\">Valores de marca: qu\u00e9 valor aporta tu marca a los clientes.<\/li><li style=\"text-align: left;\">Promesa de marca: lo que significa para los clientes.<\/li><li style=\"text-align: left;\">Posicionamiento de marca: d\u00f3nde encajas en el mercado.<\/li><li style=\"text-align: left;\">Investigaci\u00f3n y an\u00e1lisis de la competencia.<\/li><li style=\"text-align: left;\">Misi\u00f3n de marca:\u00a0 objetivos<\/li><li style=\"text-align: left;\">Historia de la marca: el \u00abpor qu\u00e9\u00bb de tu misi\u00f3n, \u00abc\u00f3mo\u00bb, \u00abvisi\u00f3n\u00bb, \u00abqui\u00e9n\u00bb.<\/li><li style=\"text-align: left;\">Tono de voz: c\u00f3mo te comunicas y el idioma que utilizas<\/li><li style=\"text-align: left;\">Pilares de la marca: valores, personalidad y manifiesto.<\/li><li style=\"text-align: left;\"><em>El discurso del ascensor<\/em>: una explicaci\u00f3n de 30 segundos de su marca y de qu\u00e9 se trata.<\/li><\/ul><p>\u00a0<\/p><p style=\"text-align: left;\">* Todo esto estar\u00e1 incluido en un documento ordenado que podr\u00e1s consultar cuando sea necesario.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040a243 elementor-widget elementor-widget-image\" data-id=\"040a243\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-mikael-blomkvist-estrategia-marca-2.jpg\" class=\"attachment-full size-full wp-image-2785\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-mikael-blomkvist-estrategia-marca-2.jpg 1280w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/pexels-mikael-blomkvist-estrategia-marca-2-300x200.jpg 300w, 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.elementor-price-table__original-price{margin-right:15px;text-decoration:line-through;font-size:.5em;line-height:1;font-weight:400;-ms-flex-item-align:center;align-self:center}.elementor-price-table .elementor-price-table__original-price .elementor-price-table__currency{font-size:1em;margin:0}.elementor-price-table .elementor-price-table__price{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row;color:#555;font-weight:800;font-size:65px;padding:40px 0}.elementor-price-table .elementor-price-table__price .elementor-typo-excluded{line-height:normal;letter-spacing:normal;text-transform:none;font-weight:400;font-size:medium;font-style:normal}.elementor-price-table .elementor-price-table__after-price{display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;text-align:left;-ms-flex-item-align:stretch;align-self:stretch;-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column}.elementor-price-table .elementor-price-table__integer-part{line-height:.8}.elementor-price-table .elementor-price-table__currency,.elementor-price-table .elementor-price-table__fractional-part{line-height:1;font-size:.3em}.elementor-price-table .elementor-price-table__currency{margin-right:3px}.elementor-price-table .elementor-price-table__period{width:100%;font-size:13px;font-weight:400}.elementor-price-table .elementor-price-table__features-list{list-style-type:none;margin:0;padding:0;line-height:1;color:var(--e-price-table-features-list-color)}.elementor-price-table .elementor-price-table__features-list li{font-size:14px;line-height:1;margin:0;padding:0}.elementor-price-table .elementor-price-table__features-list li .elementor-price-table__feature-inner{margin-left:15px;margin-right:15px}.elementor-price-table .elementor-price-table__features-list li:not(:first-child):before{content:\"\";display:block;border:0 solid hsla(0,0%,47.8%,.3);margin:10px 12.5%}.elementor-price-table .elementor-price-table__features-list i{margin-right:10px;font-size:1.3em}.elementor-price-table .elementor-price-table__features-list svg{margin-right:10px;fill:var(--e-price-table-features-list-color);height:1.3em;width:1.3em}.elementor-price-table .elementor-price-table__features-list svg~*{vertical-align:text-top}.elementor-price-table .elementor-price-table__footer{padding:30px 0}.elementor-price-table .elementor-price-table__additional_info{margin:0;font-size:13px;line-height:1.4}.elementor-price-table__ribbon{position:absolute;top:0;left:auto;right:0;-webkit-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg);width:150px;overflow:hidden;height:150px}.elementor-price-table__ribbon-inner{text-align:center;left:0;width:200%;-webkit-transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);-ms-transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);margin-top:35px;font-size:13px;line-height:2;font-weight:800;text-transform:uppercase;background:#000}.elementor-price-table__ribbon.elementor-ribbon-left{-webkit-transform:rotate(0);-ms-transform:rotate(0);transform:rotate(0);left:0;right:auto}.elementor-price-table__ribbon.elementor-ribbon-right{-webkit-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg);left:auto;right:0}.elementor-widget-price-table .elementor-widget-container{overflow:hidden;background-color:#f7f7f7}.e-container>.elementor-widget-price-list,.e-container__inner>.elementor-widget-price-list{width:var(--container-widget-width,100%)}<\/style>\n\t\t<div class=\"elementor-price-table\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-price-table__heading\">\n\t\t\t\t\t\tESTRATEGIA DE MARCA\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__subheading\">\n\t\t\t\t\t\t\tIncluye Documento\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-price-table__price\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__integer-part\">\n\t\t\t\t\t\t350\u00a3\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__period elementor-typo-excluded\">IVA Incluido<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<ul class=\"elementor-price-table__features-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-1c1bc21\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tQu\u00e9, c\u00f3mo, qui\u00e9n, por qu\u00e9\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-71e9cb2\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tMisi\u00f3n, Visi\u00f3n, Objetivo\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-d9696f3\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tArquitectura de Marca\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-83eab47\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPrincipios y Valores\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-63c6633\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPersonalidad y Arquetipos\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-61f33da\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tEntrega: Documento\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-6ba61b4\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tRevisiones ilimitadas\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-69d0e0a\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tDuraci\u00f3n: 2 semana\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-price-table__button elementor-button elementor-size-sm\" href=\"https:\/\/marcopontes.es\/contacto\/\">\n\t\t\t\t\t\t\tContratar\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-table__additional_info\">\n\t\t\t\t\t\t\tThis is text element\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESTRATEGIA DE MARCA Creemos un plan consistente para tu marca, producto o servicio. Estrategia de Marca: \u00bfQu\u00e9 es y c\u00f3mo puede ayudarte? \u00bfQu\u00e9 es?Es b\u00e1sicamente el plan maestro que una empresa sigue para construir y gestionar la percepci\u00f3n que tienen los dem\u00e1s sobre ella. Es como la personalidad de la empresa y c\u00f3mo quiere ser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2374,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2523","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de Marca<\/title>\n<meta name=\"description\" content=\"\u00bfAcabas de salir al mercado y necesitas construir consolidar tu marca? 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