{"id":2471,"date":"2024-02-07T11:20:47","date_gmt":"2024-02-07T10:20:47","guid":{"rendered":"https:\/\/marcopontes.es\/?page_id=2471"},"modified":"2026-04-30T10:52:09","modified_gmt":"2026-04-30T08:52:09","slug":"identidad-verbal","status":"publish","type":"page","link":"https:\/\/marcopontes.es\/en\/servicios\/identidad-verbal\/","title":{"rendered":"Verbal Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2471\" class=\"elementor elementor-2471\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d92309 e-flex e-con-boxed e-con e-parent\" data-id=\"23d92309\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45234a37 e-con-full e-flex e-con e-child\" data-id=\"45234a37\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745d56d0 elementor-widget elementor-widget-heading\" data-id=\"745d56d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">DISE\u00d1O DE IDENTIDAD VERBAL<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43634c9 e-con-full e-flex e-con e-parent\" data-id=\"43634c9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7ee9d e-flex e-con-boxed e-con e-parent\" data-id=\"ff7ee9d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a3a3ea e-flex e-con-boxed e-con e-child\" data-id=\"3a3a3ea\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a17ad elementor-widget elementor-widget-heading\" data-id=\"e4a17ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identidad Verbal: <br>\u00bfQu\u00e9 es y c\u00f3mo afecta a tu marca?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4172b5b elementor-widget elementor-widget-image\" data-id=\"4172b5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-1024x427.png\" class=\"attachment-large size-large wp-image-2807\" alt=\"\" srcset=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-1024x427.png 1024w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-300x125.png 300w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-768x320.png 768w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-1536x641.png 1536w, https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_1-2048x854.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5156339 elementor-widget elementor-widget-heading\" data-id=\"5156339\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fc425 elementor-widget elementor-widget-text-editor\" data-id=\"76fc425\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\">La <strong>Identidad Verbal<\/strong> de una marca engloba un conjunto de componentes escritos y directrices para la expresi\u00f3n verbal que la describen, dan sentido y le confieren caracter\u00edsticas distintivas.<\/p><p style=\"text-align: left;\">Nos ofrece la posibilidad de transmitir mensajes de manera apropiada acorde a unos valores y personalidad de la marca para construir una percepci\u00f3n que queremos que el p\u00fablico perciba y asocie a ella.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5347f elementor-widget elementor-widget-heading\" data-id=\"1c5347f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo afecta a tu marca?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2198935 elementor-widget elementor-widget-text-editor\" data-id=\"2198935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6 style=\"text-align: left;\">\u00a0<\/h6><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Diferenciaci\u00f3n en el Mercado<\/span><\/h5><p style=\"text-align: left;\">Una identidad verbal \u00fanica pero distintiva ayuda a la marca a destacar entre la competencia, creando una imagen memorable que resuena con los consumidores.<\/p><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Conexi\u00f3n Emocional\u00a0 con los Consumidores<\/span><\/h5><p style=\"text-align: left;\">La elecci\u00f3n cuidadosa de palabras y tono contribuye a establecer una conexi\u00f3n emocional con los clientes, creando una experiencia m\u00e1s personal y significativa<\/p><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Consistencia en la Comunicaci\u00f3n<\/span><\/h5><p style=\"text-align: left;\">La identidad verbal proporciona un marco coherente para la comunicaci\u00f3n, asegurando que el mensaje de la marca sea consistente en todos los canales y puntos de contacto.<\/p><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Claridad de\u00a0 Mensaje y Valores<\/span><\/h5><p style=\"text-align: left;\">Define y comunica claramente los valores y mensajes de la marca, facilitando la comprensi\u00f3n por parte de los consumidores y fortaleciendo la imagen de la empresa.<\/p><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Memorabilidad y\u00a0 Reconocimiento<\/span><\/h5><p style=\"text-align: left;\">Una identidad verbal \u00fanica contribuye al reconocimiento de la marca. Las palabras y el estilo de comunicaci\u00f3n espec\u00edficos pueden quedar grabados en la mente de los consumidores.<\/p><h5 style=\"text-align: left;\"><span style=\"color: #1f2a44;\">&#8211; Genera Confianza\u00a0 y Credibilidad<\/span><\/h5><p style=\"text-align: left;\">La alineaci\u00f3n con los valores de la marca contribuye a la construcci\u00f3n de confianza y credibilidad. Los consumidores conf\u00edan m\u00e1s en marcas que se comunican de manera clara y coherente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d8a9b elementor-widget elementor-widget-heading\" data-id=\"70d8a9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elementos de la Identidad Verbal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c309a13 elementor-widget elementor-widget-text-editor\" data-id=\"c309a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" style=\"text-align: left;\" data-message-author-role=\"assistant\" data-message-id=\"e83ba381-090b-48bf-8c54-bdbc2bf67727\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p><strong>La identidad verbal de una marca<\/strong> se refiere a c\u00f3mo la marca se presenta y se comunica a trav\u00e9s del lenguaje. Esta es crucial para establecer una conexi\u00f3n emocional con tus usuarios-consumidores pero transmitir los valores y la personalidad de tu marca tiene el mismo peso. Algunos de los elementos clave que componen la identidad verbal de una marca son:<\/p><ol><li><h5><strong>Ton o de voz:<\/strong><\/h5><ul><li>Define c\u00f3mo se expresa tu marca. Puede ser amigable, formal, humor\u00edstica, autoritaria, etc. El tono de voz debe ser coherente en todos los puntos de contacto con los consumidores.<\/li><\/ul><\/li><li><h5><strong>Personalidad de la marca:<\/strong><\/h5><ul><li>Define los rasgos de personalidad que tu marca quiere proyectar. Puede ser aventurera, sofisticada, accesible, entre otros. La elecci\u00f3n de palabras, frases y el estilo de redacci\u00f3n contribuyen a construir esta personalidad.<\/li><\/ul><\/li><li><h5><strong>Mensaje clave:<\/strong><\/h5><ul><li>Identifica los mensajes centrales que tu marca quiere comunicar. Estos mensajes deben ser claros, memorables y alineados con los valores de la marca.<\/li><\/ul><\/li><li><h5><strong>Valores de la marca:<\/strong><\/h5><ul><li>Los valores fundamentales que quieres transmitir. El lenguaje utilizado debe reflejar estos valores y crear una conexi\u00f3n emocional con el p\u00fablico objetivo.<\/li><\/ul><\/li><li><h5><strong>Atributos de la marca:<\/strong><\/h5><ul><li>Caracter\u00edsticas espec\u00edficas que quieres asociar con tu identidad. Estos atributos pueden incluir innovaci\u00f3n, confiabilidad, calidad, etc.<\/li><\/ul><\/li><li><h5><strong>Jerga y l\u00e9xico espec\u00edfico:<\/strong><\/h5><ul><li>Algunas marcas desarrollan t\u00e9rminos o frases \u00fanicas que se convierten en parte de su identidad verbal. Esto puede contribuir a diferenciar la marca y crear una conexi\u00f3n m\u00e1s fuerte con los consumidores.<\/li><\/ul><\/li><li><h5><strong>Adaptabilidad y coherencia:<\/strong><\/h5><ul><li>Debe ser adaptable a diferentes plataformas y contextos, pero al mismo tiempo mantener la coherencia en su mensaje y tono en todas las interacciones.<\/li><\/ul><\/li><li><h5><strong>Historia de la marca:<\/strong><\/h5><ul><li>La narrativa que rodea a la marca. Contar la historia de tu marca a trav\u00e9s del lenguaje puede ayudarte a construir una conexi\u00f3n m\u00e1s profunda con tus consumidores.<\/li><\/ul><\/li><\/ol><p>La construcci\u00f3n y gesti\u00f3n efectiva de la identidad verbal requiere un enfoque estrat\u00e9gico y coherente para asegurar que la marca se comunique de manera consistente y efectiva a lo largo del tiempo.<\/p><p>\u00a0<\/p><\/div><p>\u00a0<\/p><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p><strong>\u00bfTe gustar\u00eda que trab\u00e1jasemos la Identidad Verbal de tu marca? Escr\u00edbeme <a href=\"https:\/\/marcopontes.es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">aqu\u00ed<\/span><\/a>!<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31bf659 e-flex e-con-boxed e-con e-child\" data-id=\"31bf659\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-588999f elementor-widget elementor-widget-image\" data-id=\"588999f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/marcopontes.es\/wp-content\/uploads\/2024\/02\/identidad-verbal-imagen_2-1024x427.png\" class=\"attachment-large 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.elementor-price-table__features-list{list-style-type:none;margin:0;padding:0;line-height:1;color:var(--e-price-table-features-list-color)}.elementor-price-table .elementor-price-table__features-list li{font-size:14px;line-height:1;margin:0;padding:0}.elementor-price-table .elementor-price-table__features-list li .elementor-price-table__feature-inner{margin-left:15px;margin-right:15px}.elementor-price-table .elementor-price-table__features-list li:not(:first-child):before{content:\"\";display:block;border:0 solid hsla(0,0%,47.8%,.3);margin:10px 12.5%}.elementor-price-table .elementor-price-table__features-list i{margin-right:10px;font-size:1.3em}.elementor-price-table .elementor-price-table__features-list svg{margin-right:10px;fill:var(--e-price-table-features-list-color);height:1.3em;width:1.3em}.elementor-price-table .elementor-price-table__features-list svg~*{vertical-align:text-top}.elementor-price-table .elementor-price-table__footer{padding:30px 0}.elementor-price-table .elementor-price-table__additional_info{margin:0;font-size:13px;line-height:1.4}.elementor-price-table__ribbon{position:absolute;top:0;left:auto;right:0;-webkit-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg);width:150px;overflow:hidden;height:150px}.elementor-price-table__ribbon-inner{text-align:center;left:0;width:200%;-webkit-transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);-ms-transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);transform:translateY(-50%) translateX(-50%) translateX(35px) rotate(-45deg);margin-top:35px;font-size:13px;line-height:2;font-weight:800;text-transform:uppercase;background:#000}.elementor-price-table__ribbon.elementor-ribbon-left{-webkit-transform:rotate(0);-ms-transform:rotate(0);transform:rotate(0);left:0;right:auto}.elementor-price-table__ribbon.elementor-ribbon-right{-webkit-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg);left:auto;right:0}.elementor-widget-price-table .elementor-widget-container{overflow:hidden;background-color:#f7f7f7}.e-container>.elementor-widget-price-list,.e-container__inner>.elementor-widget-price-list{width:var(--container-widget-width,100%)}<\/style>\n\t\t<div class=\"elementor-price-table\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-price-table__heading\">\n\t\t\t\t\t\tIDENTIDAD VERBAL\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__subheading\">\n\t\t\t\t\t\t\tIncluye MANUAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-price-table__price\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__integer-part\">\n\t\t\t\t\t\t199\u00a3\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__period elementor-typo-excluded\">IVA Incluido<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<ul class=\"elementor-price-table__features-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-1c1bc21\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tNaming\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-71e9cb2\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tCultura\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-d9696f3\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tVoz\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-a3acece\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tTono verbal\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-83eab47\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tMensajes\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-aebf97b\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tStorytelling\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-63c6633\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tEstilo verbal\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-1ebbc2c\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tEjemplos pr\u00e1cticos\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-61f33da\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tEntrega: Manual \t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-6ba61b4\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tRevisiones ilimitadas\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-69d0e0a\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tDuraci\u00f3n: 1 semana\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-price-table__button elementor-button elementor-size-sm\" href=\"https:\/\/marcopontes.es\/contacto\/\">\n\t\t\t\t\t\t\tContratar\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a593348 e-flex e-con-boxed e-con e-parent\" data-id=\"a593348\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67de079 e-flex e-con-boxed e-con e-child\" data-id=\"67de079\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8401859 e-flex e-con-boxed e-con e-child\" data-id=\"8401859\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5982e elementor-widget elementor-widget-text-editor\" data-id=\"ae5982e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfTienes algo interesante en mente?\u00a0 \u00a1Escr\u00edbeme!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35eb602 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"35eb602\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marcopontes.es\/contacto\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span 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La Identidad Verbal de una marca engloba un conjunto de componentes escritos y directrices para la expresi\u00f3n verbal que la describen, dan sentido y le confieren caracter\u00edsticas distintivas. Nos ofrece la posibilidad de transmitir mensajes de manera apropiada acorde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2374,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2471","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidad Verbal<\/title>\n<meta name=\"description\" content=\"Una marca no se limita al aspecto est\u00e9tico, ha de tener identidad verbal. 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